About us

Welcome to Virtù Artists. Tom Schaub, after 30 years of being on the presenter side of the business has decided to implement his expertise on behalf of artists.  Tom has been the primary talent buyer for both The Michigan Irish Music Festival and The Muskegon Summer Celebration and was a founding board member as well.

30 years has amounted to over 800 artists booked and presented including some prestigious names. Shows have featured Andy Irving, Tommy Makem, Ray Charles, Damien Dempsey, James Brown, Natalie MacMaster, Santana, Altan, Michael McDonald, Solas, Slide, Aretha Franklin, Grada, Hall & Oates, Huey Lewis, Bonnie Raitt, Hootie & The Blowfish, Taeda, Collective Soul, The High Kings, The Elders, Joe Walsh, Goitse, Buddy Guy, Blues Traveler, Sinbad, LL Cool J, ZZ Top, Seamus Kennedy, Isaac Hayes, Leahy, Crosby, Stills & Nash, Buckwheat Zydeco, Cowboy Mouth, Toto, Macy Gray, Foreigner, Blackthorn, Smash Mouth, Sharon Shannon, Brian McKnight, Taylor Swift, Maze, Goo Goo Dolls, Joe Cocker, Heart, We Banjo 3, Edgar Winter, War, Barenaked Ladies, John Legend and many others.

Our name “Virtù” has a number of connotations that are at the core of our business ethic. One from the English 18th century connotes “knowledge of or expertise in the fine arts.” This means that we use our expertise, experience and inspiration on behalf of our clients: keeping their art at the center of what we do. The second connotation is of Machiavellian/Florentine origin and relates to virtue and high standards of service, work and integrity.

At Virtù, we aren’t interested in having a lot of bands on our website and hoping that someone will see them and book them. Our craft is the relationships with festivals and presenters that we leverage on behalf of our clients, the efforts that we continuously make to build new relationships and discover new opportunities. The agency that we have with our artists is one where much is riding and one that we don’t enter into lightly. Our hard work allows our artists to do what they do best – create.